Timeline

My Role

I was Lead Interaction Designer with one Visual Designer for 2 years of development. I was in charge of adapting the interaction from Walt Disney World in Florida to Disneyland in California.

Disneyland wanted Native App only, no Web or Mobile Web booking. Disneyland also wanted to be able to change rules without a code release, so multiple scenarios were delivered in design and the build. Disneyland still used barcodes and paper tickets instead of MagicBand.

This project also introduced Monetization to FastPass for the first time. Disney charged for the ability to make FASTPASS selections from your phone. Paper FASTPASS was still available for free, but it required Guests to walk to the ride to retrieve physical tickets. At launch, MaxPass cost $10 per person and came with ride photos for the day.‍

Disney MaxPass

Lead Interaction Designer

July 2015 — July 2017

Flow Overview

Select Party / Scan Ticket

Purchase MaxPass

Select Experience

Redeem with Barcode

View Product Demo

Exploring Barcodes

Disneyland still used Barcodes

So we explored the size and position on the phone

But failed to scan when placed near scanner

Large Barcodes worked on the tray

Small Barcodes worked on the tray

And worked when placed near the scanner

Photography was added to capture the spirit of each Attraction

Physical Scanners were later redesigned to work with the phone barcode design

Tray Design

Cave Design

Project Launch

Launch Details

Launched for iOS and Android on July 19, 2017
An Annual Pass add-on was made available for Annual Passholders
Price increased to $15 per Guest
At its peak, 50% of Guests in the park would have Disney MaxPass

Continue or Explore

FastPass Part 3

Design Manager

With lessons learned from Disney Genie+, the products are rebranded to be clearer and consistent with new premier offerings

Design Manager

A series of feature additions and updates that provide new ways to support Guest Accounts and Connection along with a visual and interaction overhaul

Thank you for your time!

If you have any questions or want to talk more

nicholaspbrill@gmail.com