Timeline

Digital FastPass Expands

The Disneyland code and design is adapted to Shanghai Disneyland

In addition, I consulted with teams from Disneyland Hong Kong, Disneyland Paris and had an on-site worksession with the designers for Disneyland Tokyo

FastPass is retired

During the closure of the parks in 2020 with the COVID-19 pandemic. Both Walt Disney World and Disneyland retired the brands of FASTPASS, FastPass+ and Disney MaxPass

In its place Disney Genie+ Service was introduced and ride access became Lightning Lane

I was not involved in the development of Genie+

Project Overview

A Product Overhaul

The goal with this project was to make the product offering more streamlined and clear to Guests. In addition we worked to address feedback from Guests who preferred aspects of older versions.

This included allowing Walt Disney World Guests to purchase and book in advance of their visit and a return to automatic time selection, but allow easy editing of time.

A New Premire Tier

In addition to these updates a new premium product was also developed to sit along side the standard offerings.

This new product allows Guests to ride every attraction in a park once at anytime during the day.

This provides the most freedom to Guests who didn't want to plan every hour of their visit. However, this product has limited availability and can sell out.

My Role

For this project, I returned to Ride Access as Design Manager after spending time on other projects and spaces.

I took over mid-project and oversaw 5 designers during the final year of design and development. I provided guidance to the team, given my long history with the product, and helped sell ideas to new leadership that didn’t understand the complexities of different Guest scenarios.
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‍We transformed two existing products (Lightning Lane Single Pass, Lightning Lane Multi Pass) and introduced a third premium product (Lightning Lane Premier Pass)

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Lightning Lane Overhaul

Manager, Product Design

July 2023 — July 2024

Project Launch

Launch Details

Lightning Lane Multi Pass and Single Pass launched in July for Walt Disney World and Disneyland‍
Lightning Lane Premier Pass launched in October
During peak days at the parks, all 3 pass types will sell out
On March 17, 2025, Lightning Lane Premier Pass sold out at all four Walt Disney World parks
Between its launch in October 2021 and June 2024, Genie+ previously generated over $720 million in revenue, but didn't sell out. Lightning Lane is now regularly selling out, and with a premium product.

Timeline

Project Overview

My Role

Multi Pass Flow

Premier Pass Flow

View Product Demo

Project Launch

Other Projects

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